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Nutrisystem Named Marketer of the Year by Direct Response ... Award Recognizes Outstanding Performance, Accomplishments and Innovation of a Company in the Performance-Based Marketing World . FORT WASHINGTON, Pa. — September 21, 2016 — Nutrisystem, Inc. (NASDAQ: NTRI), a leading provider of weight loss management products and services, was named the Direct Response Marketing Alliance (DRMA) Marketer of the Year, an annual award presented from the DRMA ... Direct Marketing | What is Direct Marketing? A direct marketing effort might acquire stronger leads for a particular sales force, perhaps calling customers to schedule appointments for consultations. Other calls to action might involve a “sale” that isn’t a financial one, such as when a non-profit organization uses direct marketing to recruit volunteers. Nutrisystem CMO on the Power of Influencers: Q&A KRAUSZ: Nutrisystem, unlike a lot of other companies in the space, actually does very well with men. We speak to [men and women] differently, but the brand is strong with both genders. Within that, there’s different reasons wanting to lose weight—for younger segments, they’re raising children, they’re busy.